Super Angry “Rio” Birds Bowl
Steelers or Packers? Either way you are going to be overwhelmed with commercials for Dorritos and Beer. One of those commercials will be Rio, the new movie from 20th Century Fox. This Superbowl ad will be the first ever to have an embedded code for a special level on Angry Birds! Who won’t be on their iPhone during the game waiting patiently for a code for a free level on Angry Birds!?!?!
In a months time there will be a “Rio” Angry Birds game released on the App store for the rest of the world to get, play, and obsess over. I hope Anne Hathaway plays the blue bird in “Angry Birds: The Movie.” Below is the Press release, enjoy!
This Sunday, Twentieth Century Fox’s upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code.
Super Bowl fans in the United States watching RIO’s new commercial spot are invited to find the frame with the embedded code that will in turn direct them to a special level on ANGRY BIRDS, Rovio’s blockbuster game, which recently entered into a first-of-its kind partnership with RIO. That level will take you to a RIO sweepstakes.
The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.